{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

For many companies, a significant amount of marketing spend is dedicated to new customer acquisition, and for good reason: most businesses wouldn't be able to sustain themselves and grow without new customers.

But what about existing customers? How valuable are they, and what type of ROI can marketers realize by tapping their existing customer bases?

An Adobe Digital Index report explored this subject in the context of online marketing and some of the results highlighted in the infographic below demonstrate why marketers shouldn't ignore the customers they already have.

Patricio Robles

Published 13 September, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2391 more posts from this author

Comments (1)

Avatar-blank-50x50

Nick Stamoulis

Repeat customers are what keeps your business alive while you're busy attracting new ones! Don't assume that once someone buys from you once that they will love your brand forever. You have a relationship to keep strong!

almost 4 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.