{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.

At BrightonSEO several of the speakers revealed some of the free tools they have found most valuable, as well as some custom reports created for Google Analytics.

This list is compilation of tools suggested by Auto Trader head of search and online partnerships Berian Reed; Forward3D head of SEO Danielle Fudge; and Koozai digital marketing executive Anna Lewis.

You can find more useful GA dashboards and report relating for social media and email marketing on Lewis's blog...

Tynt

Tynt is a JavaScript plugin that automatically inserts a backlink whenever somebody copies and pastes your content, which could potentially cause an uplift in the number of backlinks you achieve each week.

A video on Tynt’s homepage says that for every one person who clicks and ‘email this’ social sharing button, a further 90 copy and paste text or images from a site into email, blogs, tweets and other web pages.

Many major newspapers use similar kind of automated backlinks, which Reed said earns them thousands of extra backlinks each day.

It also lets you know what phrases people are copying and pasting, which can give you an insight into the kind of keywords that people associate with your content.

Link Detective

This tool allows you to analyse your competitor’s backlinks and group them by type, so you can then try to match their profile for easily duplicated links.

It’s a useful way of seeing how your competitor’s have achieved their position in search results and comes with a range of filters so you can weed out the high quality links that earn you the biggest boost in the SERPs. 

ChangeDetection.com

This is another way of spying on your competitors by tracking changes to their website. You can put any URL in and ChangeDetection will notify you when the content on that site had been altered.

This gives you an insight into their SEO strategy as you can see what sections of the website they prioritise and how often they are updating the content.

Pinalytics

Forward3D's tool is still in beta as it was only launched last week, but it is a great way of analysing what type of content is gaining the most traction on Pinterest so you can then modify your content strategy to suit.

You can search for any relevant topic to discover all the pins associated with that keyword. Pinalytics then shows you how many times these have been repinned, ‘liked’ and commented on, as well as the amount of shares it has gained through other social networks.

The idea is to help you find out what type of content is most likely to get shared and also which users you should target to enhance your content strategy.

As an added bonus, all the data can be downloaded into a .csv file for further analysis.

Google Analytics reports and dashboards

To use the following tools you need to sign into GA, click the link, then select which profile you want to add it to.

SEO dashboard

This dashboard will give you information about how organic search is performing for your site, including total organic visits, total non-brand organic visits and a graph of the organic visits.

It also gives you statistics for keywords and landing pages showing their visits, bounce rates and conversions. 

SEO report

This report includes four sections, two of which are broken into two sub-categories. It gives you tabs for a general overview, details for keywords, landing pages and e-commerce data. 

By clicking on the keyword data you can access the landing pages reached by that keyword, and vice versa for the landing pages.

PPC dashboard

This dashboard allows you to see the share of cost that your campaigns have displayed as a pie chart, with line graphs that highlight when there are any fluctuations.

There are also tables that show data by keyword so you can quickly see how the performance of the top keywords is doing.

Lewis said that the dashboard got full before revenue and goal completion data could be incorporated.

PPC Report

Lewis's PPC report includes includes a huge amount of data, including information about on-page interaction and conversions.

David Moth

Published 18 September, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1679 more posts from this author

Comments (26)

Comment
No-profile-pic
Save or Cancel
Anna Lewis

Anna Lewis, Google Analytics Analyst at Koozai

Thanks for including my reports in your write up David, there were a lot of good suggestions at BrightonSEO. Hopefully lots of people will find my shared reports useful for analysing their website data.

almost 4 years ago

Avatar-blank-50x50

@stuartflatt

I have played with Tynt before,good premise but I often find it adds a random '#dgdgf' or similar on the end of the link?

Does anyone know what this is for? I assume tracking or similar? Does it harm the value of the link in anyway?

almost 4 years ago

Avatar-blank-50x50

Jill Whalen

Sad that nobody mentioned CustomReportSharing.com as a great free resource for Google Analytics custom reports, dashboards and advanced segments.

almost 4 years ago

Anna Lewis

Anna Lewis, Google Analytics Analyst at Koozai

Sorry Jill, I was hoping to but had to limit myself as I only had 7 minutes, did mention it to people I spoke to afterwards though.

Please feel free to drop a link to it from my blog post on Koozai I'm sure everyone would appreciate it.

almost 4 years ago

Avatar-blank-50x50

Berian Reed

@stuartflatt - Correct, Tynt uses the # for their analysis tools. Hash symbols are typically ignored by search engines meaning that the value to all # links are consolidated to the original master URL.

almost 4 years ago

Avatar-blank-50x50

Capt Vlad Nikolskiy

Thank you, David, for really good tools review and link to Lewis' blog, which I read with pleasure.
Link detective - is a great tool in web analisys and promotion. I did not know about it and used similar free tool at megaindex.ru (reqired registration only).

almost 4 years ago

Mark Chapman

Mark Chapman, Director of Client Strategy + Services at White Hat Media

#brightonSEO also featured www.socialcrawlytics.com (presented by Yousaf Sekander) ... showing what pages of your website are shared and where; useful to find competitors most shared content. Not tried it yet.

almost 4 years ago

Avatar-blank-50x50

Tanielle Lobo

Hi Anna, Great Post and so many useful tips. Pinalytics is new to me and it seems like a great tool to investigate Pinterest a bit more. Downloaded some of your useful dashboards. Thanks for sharing. Will also be looking into Jill's suggestion.

almost 4 years ago

Avatar-blank-50x50

Sneha

There is a useful information, but it is not an easy process to do seo. It takes a long to make over. I have used many tools to make my website with good seo but I'm unsuccessful. Can anybody help me in this matter that can do easy SEO please any help

almost 4 years ago

Avatar-blank-50x50

CedrikDov

SEO is not the one step simple process. There are many tools that are used in the SEO. These tools are very important for SEO. Thanks for this!

almost 4 years ago

Oliver Ewbank

Oliver Ewbank, Digital Marketing Manager at Koozai

Pinalytics looks like a great tool. It will be useful to make informed decisions on how much time to invest in this social platform.

almost 4 years ago

Donny Lamey

Donny Lamey, Founder/Owner at DiscoverTec

I am a huge proponent of Quantcast. I'm sure most people on this site know it well but the demo information always blows the clients' socks off - and sometimes that's all you need.

almost 4 years ago

Avatar-blank-50x50

Seo Manchester

thanks to share this all information

almost 4 years ago

Avatar-blank-50x50

SEO Sydney

I guess its important to keep combining many SEO tool in respect to the other in order to have a cut above and gain maximum benefit from all... I do like Quantcast in most cases.

almost 4 years ago

Avatar-blank-50x50

Scott D Smith

Try and get links that point to your pages from high-quality websites. The search engines value quality over quantity, and you can usually get a lot more link juice from a reputable website with a very high page rank than you can from a large number of lowly ranked sites.

almost 4 years ago

Avatar-blank-50x50

Krish @ FruitTravel

This is a cool post. I just liked the 2 custom reports in SEO and PPC. Really useful and handy information can be pulled our from those

Awesome ! :)

almost 4 years ago

Avatar-blank-50x50

Laurie

Thanks, David, these are really good tools review and links blog, which I read with great interest.
Link detective - is something special in web analisys and promotions. I never heard about it but and used similar free tool.

almost 4 years ago

Avatar-blank-50x50

Elena

Thank you, John Penrod! I read with great interest your recommendations. Especially interesting Linkdetektive, will use and to advise all interested parties.

almost 4 years ago

Avatar-blank-50x50

Adam Beaumont

Excellent list, especially the backlink generator for those that copy content. I think I could earn quite a few extra links a week by installing that tool.

over 3 years ago

Avatar-blank-50x50

jassica

Thanks for sharing this. Its helpful for all SEO members. Thanks for sharing this.

over 3 years ago

Avatar-blank-50x50

sophia kaylee

Pinalytics looks like a great tool.thanks for the sharing with us.

over 3 years ago

Justin March

Justin March, Freelance SEO Consultant at Justin March

You have missed the best one Google itself, talk to the organ grinder not the monkey so to speak...

over 3 years ago

Avatar-blank-50x50

Fred

Thank you very much!

over 3 years ago

Avatar-blank-50x50

Henry Mangult

It is also good to mention here the link research tool which has 20 another tools built in. My most favorite tool is competitive landscape analyzer.
The only tool I miss from LRT is a PPC metrics tool and keyword research tool. I will keep my eye on your developments!

over 3 years ago

Avatar-blank-50x50

Michał Kowalski, SEO at Pierwszywgoogle.pl

Really useful list of tools, thanks for your work and sharing.

over 2 years ago

Aaron Schwartz

Aaron Schwartz, Digital Marketing Professional at Strategic Marketing Services

Useful free tools. Especially the google dashboard and SEO dashboard and SEO report.
Is there any other tool for checking back-link other than Link detective, backlinkwatch which gives good amount of back-links.

12 months ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.