Our first Google hangout is now live! We've brought together Nicole Delma, Director of Email Marketing of J. Crew, Donald Parsons, Director of Global Email at Amazon and Morgan Stewart, co-founder and CEO of Treadline Interactive to talk about email marketing and how you can find your relevance.
Our own Stefan Tornquist, VP of Research, will be our moderator for today and will be the man driving the questions.
If you're reading this between 12 and 1 EST on September 20, then you can comment below, tweet econsultancy using the hashtag #econhangout or join us on our YouTube page or Google+ page and ask any questions as we go along.
Some questions we're asking include:
- How does your organization define relevance?
- How do you go about defining and exploring new customer segments?
- Everything can be tested...where have you found "home runs"?
- Does attribution modeling clear a path or muddy the waters when it comes to the role of email in the consumer journey? Does the definition of relevance shift with our understanding of the overall role and impact of email?
This is the first time we're trying this but won't be the last - if you like it that is! Please leave us your comments, questions, and more. If you like the format, we'll definitely do more interviews and panel discussions like this as the year goes on.