social media landscape changes at such a pace that it’s nigh-on impossible to keep up with all of the various tools and platforms that emerge.

With that said I do try to keep abreast of new developments and over the past few weeks have begun using a variety of free tools which may have slipped under your radar.

,I thought it would be useful to run through a few of them here. If you have any new favourites then please do add them in the comments below as well.

1. SocialBro

SocialBro is a handy desktop app that enables you to break down your Twitter followers in a variety of useful ways:

As well as carrying basic post/schedule capability, the desktop carries a number of filters and analytics, enabling you to search through followers according to follower count, location, bio information, influence scores and more - think of it as a supercharged Twitter list tool.

You’re also provided with a set of interesting realtime analytics. I particularly liked this option as it lets me see which of our followers are active at any given time, and the potential RT range the collectively possess:

Follower facts and figures are displayed in a variety of ways, with charts and graphs that give clear overview figures (and certainly help when the monthly reports are due). These helped a lot when I was building our 100,000 Twitter Followers infographic recently.

In addition the service can be synched directly to your account to provide more in-depth information, and remained stable when I plugged in our main Twitter account - always a concern.

This feature isn’t instant, but was happy to run quietly in the background for an hour while it compiled lists of influence data for me. A useful all-rounder for social media managers who want additional info about who follows them and why.

SocialBro is available as a free download or as a chrome extension, or offers a premium paid version with expanded functionality. 

2. SocialCrawlytics

SocialCrawlytics is a relative newcomer who may be of particular interest to the PRs amongst you, and to a lesser extent, social managers with an interest in SEO.

The service displays total shares and reach metrics for links from your site across various social platforms, useful as you try to work out the exact extent of your social reach beyond your own brand pages.  

Not everything here is perfect yet (The service seems preoccupied with our /US/ domain currently, but localisation represents challenges for any measurement service), but the overview is a handy indicator of your social influence and organic content marketing, particularly if, like Econsultancy, you run a blog from your site.

It was nice to see a reiteration last week which added in Pinterest figures, and it’s handy to get further information on who is sharing our reports pages. 


There’s also a (ridiculously) huge sunburst breakdown showing shared URLs across the web, and various breakdowns of content by platform. SocialCrawlytics is free to use, but requires that you use earnable credits for more detailed information.

Definitely a tool to add to your ‘ones to watch’ list. 

3: PiktoChart

It’s been a while coming, but finally, a quick and easy infographic generator that even a social media manager can get the hang of quickly. 

Here’s an example:

Admittedly, that example is terrible (there’s a much better one here), but it gives you an idea of the sort of images you can create.

Simply choose your juiciest facts and figures, select from a pre-made template, or build your own using drag n’ drop shapes, text, banners and more. Piktochart also contains a small graph generator should you need a pie chart or bar graph in a hurry, and tools to create multiple versions of images. 

PiktoChart has a free version which limits the size of infographic you can create, and adds a watermark, or there’s a subscription-based premium model.

Very easy to use and makes content creation a doddle - I also use it regularly to create quick graphics to add to Facebook posts in addition to full infographics. 

4: Pinalytics

Pinterest continues to grow in importance as an industry platform, but as yet there are few in-depth analytics platforms out there.

Of the few I’ve seen, Pinalytics is one of the most in-depth, with a quick search function that allows the user to find pins, boards or people related to various subjects and keywords.

There are also displays showing the virality of your  content, allowing you to easily optimise top performing boards.

The platform also supplies useful information and links to individual Pinterest accounts (so you can find out easily where great content is coming from), and tracks Pinned URLs as they appear across the wider social web - handy when figuring out if your popular pins have legs on other platforms as well. Interestingly, you’re also supplied with citation flow figures via majestic SEO.  

Pinalytics is free to use, but for in-depth data and the option to export info you’ll need to request an invite. 

5. SocialStatistics


Finally, let’s look over at Google+, a platform which is continuing to expand its userbase rapidly (despite the jokes at its expense) and should probably be taken into account when figuring out future search strategies.

Of course, G+ is a data hub partner, meaning you can source a huge amount of data from Google Analytics, but occasionally you just want a neat overview of your progress, without the need for too much rooting around in multichannel funnel reports.

SocialStatistics takes the SocialBakers approach to Google+, ranking popular pages and individuals.

Once you’ve added your own page, will give you some neat graphs showing page growth and content performance, Facebook insights-style. There’s also an optional chrome extension available that tracks the G+ performance of various sites as you roam around the web, always handy for keeping an eye on the competition. 

Not the most in-depth tool here, but for social managers wanting to keep up to date on progress without too much hassle, it’s a useful addition. 

Hopefully you'll find something useful here, and again if you know of any new tools that you've found useful then it would be great to hear about them in the comments. 

Matt Owen

Published 27 September, 2012 by Matt Owen

Matt Owen is a marketing consultant based in London. He was previously Head of Social at Econsultancy and currently runs Atomise Marketing. Opinions expressed are author's own.

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Comments (9)

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Claire Thompson

Really useful, Matt - I've heard of most of these and am using one of them, but hadn't had the time to take a good look.

Nice easy summaries.
Thank you

almost 6 years ago


Chantal Gilbert

Yay! There are two I haven't heard of here.

almost 6 years ago

Tom Howlett

Tom Howlett, Digital Marketing Executive at Koozai

Useful post. SocialBro looks promising as I can imagine segmenting Twitter users being not only interesting but useful.

Pinalytics looks good also, I remember seeing this in a presentation at BrightonSEO.

almost 6 years ago


Beth Ingason, RYA Publications Administrator at RYA

Lovely, this is definitely something I will start implementing. Thank you

almost 6 years ago


Jonathan Mallia

Very useful post.. will definitely drill deeper into Pinalytics and hopefully start implementing soon. Thanks.

almost 6 years ago


john campbell

Nice, the link to Pinalytics is broken above.

almost 6 years ago

Matt Owen

Matt Owen, Marketing Consultant at Atomise Marketing

Fixed - cheers John.

almost 6 years ago


Denise Pooler

Thank you! I've been wanted some resources to create simple infographics. Now I'm not having to wait for the designer to create it!

almost 6 years ago


Simon Chubb

I'd recommend - I know, it's a stupid name but it's one of SEOMoz's tools that now comes included if you have an SEOMox Pro account. Allows segmentation of your Twitter followers and other key metrics - including how many of your followers are non-active etc.

Also, allows you to find your most influential Twitter followers and to target them with something extra juicy.

Finally, you can compare your competitors Twitter followers and find out if that million followers is genuine or not.

almost 6 years ago

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