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QR codes can be useful, and there are some great examples of QR campaigns that worked well.
However, there are many more examples of dubious uses as marketers fail to consider the placement of QR codes.
Here are ten examples of QR codes that are either impossible, very difficult or even dangerous to scan...
For a QR campaign to have a chance of being effective, it should match the following criteria:
- The code should be easy to scan. I.e. somewhere where people can reach, and have the time and an internet connection.
- It should give people a reason to scan it. Curiousity is not enough. Let people know what they can expect when they scan, or even offer a reward.
- It should lead to a mobile-optimised landing page. People are scanning QR codes on mobile, so they need to view the web page, video or voucher on mobile. Sounds simple enough, but it's a common mistake.
On a side note, did you know that QR codes were originally developed by Toyota subsidiary Denso-Wave in 1994 to track automobile parts? You do now.
The following ten examples fail at the first hurdle....
QR madness on the motorway
Not only it is dangerous to scan, but it doesn't really give you any reason to. Rather than wasting this space on giant QR code, the company could have just put a URL there..
Please don't try to scan this one
(via Grapple blog)
Towed by airplane
On a billboard, high above the freeway
Impossible, and dangerous.
(via Antony Juliano)
Spinning QR code
Only scannable by giants...
Not the kind of place you want to get your camera phone out...
How is anyone going to scan this?
Try to put QR codes where someone can scan them without breaking their neck...
On a coach
At least the lorry had a code big enough to scan.
On the inside of a beer bottle
It might have worked on the outside..
(via bopuc on Flickr)
On airport luggage coneyor belt