{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Crocs, the brightly-coloured, lightweight shoes, have become the most searched-for fashion item in the UK.

Hitwise reported an eight-fold increase in the number of "croc" queries since February, with most uptake seen as summer approaches.

"We have been blessed with warm weather of late and this is no doubt a key driver of searches for Crocs, Birkenstocks and sunglasses," said analyst Heather Hopkins.

"Consumers looking to update their summer wardrobe are turning to the web and Crocs have become the must-have fashion item for spring."

But Hopkins revealed crocs.com, the official retail site, was not the top beneficiary from Croc search mania.

The top recipient of traffic, she said, is lookatmycrazyshoes.com, which is getting 80% of its views from "croc" searches and 79% of its search traffic from sponsored links.

Avatar-blank-50x50

Published 24 April, 2007 by Robert Andrews

243 more posts from this author

Comments (1)

Avatar-blank-50x50

kids footwear

It is hard to believe that Crocs have only been around for a few years. They can be seen on just about everyone from young kids to Hollywood stars. They are a phenomenon that is hard understand. Many people hate the look....but love the comfort. Here are some of the many benefits of

almost 6 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.