has launched an affiliate scheme with the aim of attracting more traffic to its 2m-strong business listings database.

The search site said partners would receive a fixed monthly payment in return for placing a banner ad with search controls on their site; those who do not meet Yell's criteria will not receive any income, however. is targeting retail, property and niche local business search sites as partners, saying it has so far signed up 500 to the free variant of the scheme.

Once a website visitor enters a search query into the rich banner, they are directed to search results on

"We want to allow affiliate sites to offer their users built-in access to our data and services," said marketing head Ian Bowen-Morris.

"I see the new affiliates scheme as giving our customers a wider audience while increasing consumer awareness of"


Published 24 April, 2007 by Robert Andrews

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