Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US teams have being checking out as well.

Asia-Pacific poised to become the world’s top ad market

The Asia-Pacific is set to surpass North America in total ad spending in 2014, according to a new report. The strong growth in the region is predicted due to big growth in internet and mobile usage, plus fast growth in digital advertising spending.

Originally published 11-Oct-2012

What would China be like if the internet wasn’t censored?

Everyone knows that China’s internet is censored. There’s the government-run firewall that blocks and interferes with unwanted sites, and then there’s the extensive network of self-censors at all of China’s internet companies who delete content they fear might incur the wrath of the regime. But what if that wasn’t true? 

Originally published 11-Oct-2012

Meh, not thanks: 3 hyped tech products consumers are passing on

Can consumers be relied upon to jump onto the latest tech, regardless of price, practicality, and whether the product at hand actually represents worthwhile innovation?

Originally published 02-Oct-2012

TV fights off online video: Aussies continue to prefer lean back experience

Viewership of broadcast television remained steady in the second quarter of 2012, with the average viewer watching 100 hours per month, a point it has hovered around for the past year.

Originally published 09-Oct-2012

Internet use in Asia up 14% in 2012 as online population passes 1 billion: Report

Asia now makes up 45 percent of the world’s Internet users with an estimated penetration of 27 percent, according to a new study. 

Originally published 10-Oct-2012

Facebook advertising / marketing: Best metrics, ROI, business value

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer.

Originally published 24-Sep-2012

Study: Combining technology with ‘human moments’ key for retail

In-store digital experiences have been flagged as a crucial tool for traditional retailers by a new report, which warns many are executing poorly, a sin that can be worse than not executing at all.

Originally published 11-Oct-2012

What the China video site merger means for marketers

While a new campaign suggests that Youku and Tudou aim to keep their websites and brand identities separate to target different audiences, the online video platforms have joined forces to offer scalable reach for brands.

Originally published 05-Oct-2012

Technology will only solve 1/3 of your social business problem

People, Process, and Tech Platforms. Each is equally important and yet so many businesses are putting all their eggs in the platform basket because it seems like the most obvious solution.

Originally published 08-Oct-2012

Jake Hird

Published 12 October, 2012 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

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