Compiling our International Guide to Social Media has led us to some very strange places in social networks.

None more so than when exploring the most popular YouTube sites in Russia. For those who’d like to know, the third most popular Russian YouTube channel is guns and explosives channel Dmitri, with an unbelievable 478 million views, and 2.7 million subscribers (and rising every day).

Here are some of our other favourite social media facts and figures that we discovered on our travels:

  • India’s internet use is being driven by mobile. India has 700m mobile subscribers, with an estimated 200,000 being added every day.
  • Qzone is the most popular social network in China with a massive 530m users. China’s RenRen has 130m users, 74% of whom are under 30.
  • Pinterest has a massive 4377% growth rate in the US, the highest growth anywhere in the world.
  • Google+ is particularly popular in South America. Brazil has the third highest number of Google+ users in the world.
  • Japan is the only country where Twitter is more popular than Facebook.
  • Vkontakte is Russia’s largest social network, with 110m users (mainly teens). It has 33m unique visitors per day. Facebook, while still growing, has a lot of ground to make up.
  • Orkut was overtaken by this year by Facebook in Brazil. But Orkut is still growing at 5% per year and 87% of Orkut users are keeping their profiles, even if they’re also on Facebook.
  • Sweden is the most connected country in the world, topping the World Wide Web Foundation’s global web index in 2012.
  • India is just behind the UK in LinkedIn use, with 10.6m people using the site. 
  • Internet users in Japan spend longer online than users in any other country, at 2.9 hours per day. Japanese network Mixi has 21m registered users (15m active users) and is more popular than Facebook (10m active users).
  • Norwegian brands have an 87% response rate to questions asked to them on Facebook (compared to a 45% rate in the UK).
  • There are 40m blogs in Russia, a natural extension of the nation’s tradition of self-publishing (there’s even a word for the culture of self-publishing – Samizdat – which pre-dates blogging technology. This culture was particularly prevalent during Soviet times but re-emerged in the 2000s).
  • Facebook’s facial recognition technology is coming under fire from data protection experts in Germany, who claim that the opt-out tagging option on Facebook goes against data protection laws (Google+, which also uses facial recognition technology, doesn’t come in for the same criticism, as its suggestion tool is opt-in)
  • India is tipped to become the largest Facebook market in the world by 2015.  

I’m really interested in any interesting, quirky or odd facts that anyone else has found about social media use across the world – do let me know of any in the comments section.

You can download the International Guide to Social Media here. 

Patrick Eve

Published 26 October, 2012 by Patrick Eve

Patrick Eve is CEO at TranslateMedia and a contributor to Econsultancy.

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Comments (5)


Joe @ igeek

Interesting. Makes you think outside the UK/US FaceBook/Twitter box

almost 6 years ago


Sarah Louise Dean

I am surprised that UK Facebook response rate is as high as 45% in the UK - I can't believe that nearly one in every two people asked a poll question will respond?

almost 6 years ago



Sarah Louise - I think it's 45% of the people who see the post - therefore it only includes people who have already liked the page. Still seems pretty high, but makes way more sense that 1 in every 2 people!

almost 6 years ago


Robert Custons

I think you have looked at this fact the wrong way Toyah and Sarah. I believe they are saying that Norwegian brands respond to 45% of questions that their customers post on their Facebok wall.

almost 6 years ago

Patrick Eve

Patrick Eve, CEO at TranslateMedia

Re: Norwegian brands have an 87% response rate to questions asked to them on Facebook (compared to a 45% rate in the UK).

The stats (from SocialBakers) refer to how many brands responded to questions asked to them on their Facebook page, by a customer/fan. In other words, how responsive are they?

Interestingly, SocialBakers has just released the latest figures on social responsiveness. Norway has improved responsiveness (88%), and the UK is now in the top 10, with a responsiveness rate of 52%.

almost 6 years ago

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