've been somewhat surprised recently by Pinterest. While the platform has grown at a phenonmenal rate it probably isn't the first place you'd expect a fairly niche business like Econsultancy to succeed.

However, since starting our boards there, we've seen some very good referral numbers and even a few final-touch conversions, so I thought it was time to dig a little deeper and see how we could make the most of the platform going forward.

As such I've recently been trawling the net in search of measurement tools and it turns out there are already quite a few. Here, I've compiled five dedicated Pinterest tools that can help you make the most of your audience there...


Pinerly adds granular analytics to everything you post, allowing you to create ‘campaigns’ around each of your pins using a simple two-step process.

Users add either a URL or upload an image directly to Pinerly.

The service then appends this with data and provides analytics around each campaign, allowing you to measure the virality of all your pinned content easily: 

It also provides a handy overview where you can view your most popular boards, follower counts and more to help you optimise content accordingly. 

Optimising all your pins like this could become slightly time-intensive, but used consistantly it will give you an excellent idea about exactly what works and what doesn't. 


Repinly is a useful tool for benchmarking and optimisation. The service allows you to easily view the top performing pins and pinners across the entire Pinterest platform, and keep an eye on content that is trending:

In addition, there are some handy top-level stats and content breakdowns to help you keep up with the trends.

Users can also add their own boards to the RePinly directory for a little extra traction. 

While not in-depth, the service will allow you to keep up to date with new content easily, and see why the biggest Pinterest accounts are doing so well. 


Pintics concentrates on traffic metrics, but also allows you deeper insights if you grant the service access to your Google Analytics account. 

Primarily, it's focused on sales, so along with a variety of metrics including likes, repins, pageviews and bounce rates, you can also track and attribute direct sales from Pinterest: 

While you can probably find this information in your own analytics accounts, this service is great for reporting, with clear column views for sales and revenue - great for proving that elusive social ROI. 


Next up, an influencer service (or 'Pinfluence' in this case).

PinPuff works by calculating your average reach on the platform, and gives you socores based on this and the propensity of followers to share your stuff, meaning you can tweak things to improve your overall virality.

While the metrics supplied aren't particularly weighty, it’s very useful for optimisation allowing you to easily see which of your pins and boards are creating the most buzz. 

In addition, you can search through subject lists to find other influential users, ranked by influence score, so it’s a useful resource for engagement: 


Pinflencer is aimed at the retail market, and provides more robust tracking and analytics. It displays your most popular pins, and alets you  easily spot users who are actively engaging with your brand: 

Like Pintics, Pinfluencer also tracks sales and traffic, and enables you to attribute Pinterest revenue accurately:

Bonus tip

Finally a quick extra tip. You can easily view all the content being shared from any website across Pinterest. Just type: into your browser.

Here are the results for (thanks for sharing all). All of these tools can help you deepen your engagement on Pinterest, and hunt out the users who are actively promoting your content there. In addition, you can find plenty of extra information using multi-platform services like Curulate, and of course, good old Google Analytics. 

These are just a few of the tools that have sprung up recently, and more are appearing all the time. If you've seen any particularly useful ones recently then please do let us know. 

Matt Owen

Published 9 November, 2012 by Matt Owen

Matt Owen is a marketing consultant based in London. He was previously Head of Social at Econsultancy and currently runs Atomise Marketing. Opinions expressed are author's own.

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Comments (6)

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Jeremy Yeomann

I have to admit that, I didn't think Pinterest would gain such popularity but having witnessed its growth; I definitely think that,it is a must have tool in Online Marketing and overall business growth.

over 5 years ago

Graeme Benge

Graeme Benge, Digital Marketing Executive at Koozai

I use both Pinerly and Repinly. Both pretty easy to use although I've not got a massive following to be getting some really juicy insights. I find Repinly pretty decent for finding new people to follow and new Pins to like/repin.
Will be interesting to see the roll out of Reachli and the insights it can give us with Tumblr, Instagram etc...

over 5 years ago


Lisa Kalner Williams

Some good tools listed -- but Pintics is no longer (it has morphed into a Pinterest ecommerce tool). And Pinpuff has not been updated since it was acquired by another company in June.
On the positive side, I'd add Curalate to the mix. It's still around and has pretty good stats reporting features.

over 5 years ago

Matt Owen

Matt Owen, Marketing Consultant at Atomise Marketing

Thanks Lisa, will update accordingly ASAP

over 5 years ago


Advertising company

very nice and helpful post I love that.thanks a lot for that.

over 5 years ago


Pinterest Analytics

Hi i have also used Pinerly and Repinly I also agree with you it's really easy to use.

over 5 years ago

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