As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.

A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions

The stats come from Experian’s Retail in Australia: Embracing the Digital Future report, which looks at the evolution of retail and where it is headed. Just this week the global information firm released an infographic that highlights some of the most prominent findings from the report.  

Particularly interesting finds include the revelation that 53% of Australian retailers don't have an online channel - and of the ones that do, only 49% see interaction with consumers via this medium as an important objective.

The top three Australian websites were also revealed to be pure-play online retailers, with eBay, and coming in first, second and third respectively, in terms of consumer visits during the month of August this year.

Claire Brinkley

Published 11 November, 2012 by Claire Brinkley

Claire Brinkley is Econsultancy Australia's news and insight reporter. Follow her on Twitter, Google+ or connect with her on LinkedIn

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Comments (3)


Sean Fleming

Nice piece. Very interesting too.

There are some pockets of activity within the online retail space in Australia that are trying to embrace social media. But what I've seen so far has been a number of brave efforts to move forward get mired in a hybrid of offering 'coupons' and dealing with disgruntled customers. Selling TVs online is *not* a great digital marketing deployment.

That stuff, of course, has its place. Always will.

But in terms of moving things on, there's still a great deal to be done.

over 5 years ago


Stephen Marovitch

Given that most of Australian bricks and mortar retailers see eCommerce and virtually any form of digital marketing as something that they have to do, rather than viewing it all as the opportunity that it is, wouldn't this info graphic be better summarised or event replaced with one big bloody question mark.

Yes, this is be a tongue in cheek view of retailer attitudes at present. And yes there are a few good examples of eCommerce and behavioral marketing emerging. But for the most part Australian retailers are very slow to recognise that change is afoot, see the opportunities that eCommerce and behavioral marketing present and would prefer to hand back and waiting for the grand old days of bricks and mortar retail to return - while stores and business close down around them - something akin to a rabbit sitting on the Hume Highway, staring down the headlights of a Double-B Semi, thinking it will just pass on by. We all know how that story ends.

over 5 years ago



Agree with your opening sentence Stephen

Many are pushing through the challenges of mind set. But what makes it harder is the many divergent points of view, from guru's adopting every new buzz word in town. As a result people looking for a firm direction on what to do next can get carried away by a great elevator pitch. Before they know it they have spent a fortune on web development with no hope of a sustainable return.

Embracing advocacy is a big step on from the current clutter of mindless and insincere content mixed up in social media. There are some amazingly simple online bricks and clicks steps that can produce stunning results.

over 5 years ago

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