{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Social media can be a useful tool for creating brand awareness, but are B2B marketers using it for demand generation as well?

According to a survey of more than 500 B2B marketers conducted by Eloqua, 64% of UK businesses use social media as a marketing tool, with the most popular reasons being for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).

Less than a third (32%) said they use social for lead generation and just 16% use social to assess market perception of their brand.

Further results from Eloqua’s survey can be seen below or on this dedicated minisite, and to find out more on this topic come to Econsultancy's B2B marketing conference, FUNNEL, at the Emirates Stadium next Tuesday, 13 November. 

FUNNEL was created to help bring together sales and marketing teams to define better ways of turning awareness into interest and interest into revenue – while tracking the entire cycle.

Econsultancy is running a training course on Social Media & Online PR for B2B on 19 November in London, UK.

David Moth

Published 8 November, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1679 more posts from this author

Comments (1)

Cassandra Faria

Cassandra Faria, Social Media & Community Manager, EMEA at Adobe

As a B2B marketer, I've been using social media to support demand generation for a couple of years now. I expect that as more companies invest in the right tools to measure the impact of their social media marketing, this number will increase. And I definitely agree with this key take away message: "Don't departmentalise your social media strategy". An integrated approach is key!

almost 4 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.