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The Econsultancy team braved the stormy weather to attend Ad:Tech in New York on November 7-8, 2012. In order to capture the great panels and conversations on offer, we created our first storify to curate three main conversations that took place on day two of the conference.
With mobile and geo-targeting at the forefront of the conversations over the two days, there was speculation of what the future of marketing will be as we move more toward tablet and smartphone use as well as multi-screen consumption. For those of you who attended, what were your key takeaways?