The Econsultancy team braved the stormy weather to attend Ad:Tech in New York on November 7-8, 2012. In order to capture the great panels and conversations on offer, we created our first storify to curate three main conversations that took place on day two of the conference.

With mobile and geo-targeting at the forefront of the conversations over the two days, there was speculation of what the future of marketing will be as we move more toward tablet and smartphone use as well as multi-screen consumption. For those of you who attended, what were your key takeaways?

Heather Taylor

Published 9 November, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

236 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.