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27 valuable posts on content marketing strategy
Content marketing is a big deal at the moment, and we've covered the topic in some detail on the blog this year.
Here's a selection of the best interviews, stats, infographics and tips on content marketing from 2012...
Interviews
The experts talk to Econsultancy about content marketing strategy...
Velocity's Stan Woods on B2B content marketing [video]
Q&A: David Sasson of Outbrain on content marketing and content discovery
Q&A: James Gurd on B2B content marketing
How Econsultancy does content marketing
Inisght into the Econsultancy approach to content marketing, and how we measure and learn from our efforts.
Which content marketing metrics are valuable for Econsultancy?
The future of content marketing? Consult the feeds
Content marketing and SEO
Some interesting debate on where SEO sits in relation to content marketing.
Could content marketing replace the SEO department?
The convergence of SEO, design and content
Content marketing stats
A few stats from our recent Content Marketing Survey Report...
Which content marketing metrics are you using?
Just 38% of companies have a content marketing strategy: report
B2B content marketing
Some great advice on how B2B marketers can use content marketing...
Five great examples of B2B content marketing
How to sell B2B content marketing to the dinosaurs who pay your salary
B2B content marketing: tips from Digital Cream
B2B content marketing: finding your sweet spot
17 tips for choosing a B2B content marketing agency
B2B Content marketing is about you AND your customers
Best practice tips for content marketing
A selection of great tips from guest bloggers and the Econsultancy team.
Five content marketing lessons from the Red Bull Stratos jump
Six tools content marketers should be using daily
Storytelling: why most content marketing plans fail
The five stages of content-marketing grief
Your company is awash with great content
Successful content marketing doesn’t require a zoo
How to be sure content marketing produces sales
How small businesses can use Pinterest for a content marketing boost
How to give your content marketing strategy a makeover
Content marketing infographics
The growth of content marketing: infographic
What's your content marketing plan of attack? [infographic]
Pinterest for retailers and content marketers: infographic
Published 14 November, 2012 by Graham Charlton
Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
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Comments (1)
Andy Williams, Digital Marketing Manager at Koozai
A good round up.
The SEO related articles are very interesting and two that I would recommend any SEO reads if only to start the debate in your own head.
Whatever digital field we are all in; content is now a key player and we all need to get on board one way or another.
"Why most content marketing plans" fail is also a really good read from this list.
over 5 years ago