Only 12% of the top 50 British websites have taken steps to comply with the EU Cookie Directive with an onscreen pop-up, banner or tab informing users about cookies on the site, according to a new report from TRUSTe.

But while this number seems low, the study found that none of the top sites in France or Germany has taken any steps towards compliance.

TRUSTe’s findings reflect the fact that the Information Commissioner’s Office has said it will adopt a soft approach towards enforcing the cookie law, which came into force earlier this year. 

The survey also found that the top 50 French sites drop nearly twice as many third party cookies (434) as the Netherlands (237), while British and German sites drop 406 and 319 respectively.

Looking at consumer awareness of the cookie law, four out of five Brits (81%) are aware of internet browser cookies and 63% are aware of the EU Cookie Directive.

The online study included over 4,000 consumers in France, Germany, Great Britain and the Netherlands, and 200 top websites.

For more information on the topic, download our 'The EU Cookie Law: A guide to compliance' or read our blog post highlighting more than 20 examples of EU cookie law compliance.

David Moth

Published 16 November, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (4)


George, Project Manager at Penna

81% of GB consumers know what a cookie is? I don't believe 81% of GB consumers could distinguish "browser" from "internet".

over 5 years ago



I thought exactly the same about the German consumers=)

over 5 years ago



Agree George, the fact that it includes something that obviously such utter nonsense means means that, for me at least, the rest of the report also has precisely zero credibility.

over 5 years ago


Little Blue Ninja

I was under the impression the "cookie law" was now pretty much dead in the water??? Explicit consent is not needed anymore and just a good privacy policy should suffice in most cases??

over 5 years ago

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