As Black Friday is only a few days away, stores on and offline are rushing to be the first choice for consumers. Though the brick and mortar shops are still leading the way, ecommerce is quickly catching up.

IgnitionOne has put together this handy infographic to highlight the shift in shopping by the numbers. The biggest uplift in sales had to be Cyber Monday in 2011 which was actually the heaviest online shopping day of all time, bringing in $1.25 billion in sales.

50% of those dollars spent orginated from people buying at work which would make sense for those who couldn't get to the deals on Black Friday in store.

What will be most interesting is to see what trends occur this year and if there is a greater shift in online and mobile sales. Especially for those mobile purchases made instore which is currently sitting at 9.8% as of 2011.

Heather Taylor

Published 19 November, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

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Comments (4)



Always thrilled to be able to kick the morning off with an Econsultancy infographic.

over 5 years ago



Your blog post title is rather misleading. The 62% figure represents the portion of purchases that the average consumer who shops online will make online. The percentage of shoppers who will shop online isn't specified.

over 5 years ago

Heather Taylor

Heather Taylor, Editorial Director at Econsultancy

Chris - you're right. It's slightly misleading.

So if we do a bit of maths, 78.1% of Americans use the internet and 88.1% shop online and if 62% of those shoppers will be shopping online during Thanksgiving, then that would be 117.6 million people. This is 52% of all shoppers who will be shopping online.

This is all based on estimates of course so we won't know exactly where it will sit until the weekend is over. You can find more of the numbers here:

over 5 years ago


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Coupon codes is benifit for discount deals

over 5 years ago

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