Despite its ominous sounding name, Black Friday is always one of busiest shopping days of the year for US retailers as shoppers spend their day off hunting for bargains online.

It's quickly followed by Cyber Monday, another bumper pay day for e-commerce sites as the spending continues after the weekend.

There are numerous predictions and stats around exactly how much will be spent and by whom, so here's a round up of seven infographics looking at consumer spending on Black Friday and Cyber Monday...

Black Friday shopping habits (lab42)

Social media and the female holiday shopper (Clever Girls Collective)

Mobile shopping on Cyber Monday (HSN)

Black Friday and Cyber Monday hacks and scams (Veracode)

Black Friday vs. Cyber Monday (Kapitall)

$2bn will be spent on Cyber Monday (Adobe)

Black Friday: behind the numbers (Fat Wallet)

David Moth

Published 23 November, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (1)

Graeme Benge

Graeme Benge, Digital Marketing Executive at Koozai

Black Friday is starting to become a gimmie. If you're online, the demand created by other retailers means with social and email outreach you can dip your toe in and reach new audiences quite quickly. Vidahost did a good job - 3x 1 hour long offers today, all volume capped and promoted it via Facebook and a FB tab as well as their email list. Looked to have shifted all the stock they'd allocated as well as got their names in front of friends of friends etc...

over 5 years ago

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