Mobile is growing, and fast. For example, use of mobile search has grown by 500% over the past two years, while average smartphone usage almost tripled in 2011. 

Many are predicting that mobile internet use will replace the desktop, and it is predicted to overtake it in 2015. 

This infographic, from, sums up some of these stats and more... 

Graham Charlton

Published 26 November, 2012 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

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Comments (3)

Peter Bell

Peter Bell, Managing Director at Fuse Lead Marketing

Superb infographic. It makes me curious to understand is surfing using a laptop classified as desktop internet or mobile web?

over 5 years ago


Thom S

That's a pretty misleading infographic. From the title and the question in the last panel you could come to the conclusion that desktop internet usage will become obsolete, with mobile internet usage replacing that activity.

This is simply not true, I don't think any of the data shows that people are accessing the internet from desktops less often (other than less desktops sold; that's a pretty dubious number to use though). There has been some information out that the growth of desktop internet usage is slowing, but it's still growing - not going backwards.

Mobile internet usage seems to be incremental to desktop rather than replacement. If you're planning your online strategy you shouldn't ignore desktop to favor mobile only - this will be a costly mistake. Instead, be sure your desktop strategy is solid, well implemented and accurately measured. Once that is sorted then you can be giddy about mobile.

over 5 years ago


Sean Grace

Great data here! I definitely agree with the prediction that mobile will overtake desktop in a few short years.

But, aside from the ease and convenience of search and mobile commerce, I think the one thing should have been mentioned that really may play the biggest role in convincing people to move away from their desktop is cloud technology. The ability to save data without on-board storage and access it anywhere will be that deciding factor that will push many users over the edge, convincing them their desktop is now obsolete. 

over 5 years ago

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