{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Monster.com founder Jeff Taylor is set to unveil his latest web venture later today; a portal for the over 50s.

The site, eons.com, will attempt to mimic the social networking success of youth-oriented sites such as Myspace, as well as including a search engine called ‘cranky’. 

Taylor hopes to have found an under-served market of millions of users, and one that will grow as the post-war baby boom generation gets older and more silver surfers get onto the web.

"The site is about the celebration of turning 50 and the reachable goal of being 100," Taylor said. "Our focus is to inspire a generation of baby-boomers and senior citizens to live their biggest life possible."

Taylor wants the site to initially focus on the US, before taking it international.

Various sites already exist that target older internet users, including thirdage.com, thesenior.com and AARP.org. However, Taylor claims that none have managed to attract a critical mass of users. "I look at this as an opportunity to build a brand, where maybe one doesn't exist," he said.

According to The Boston Globe, there are 86 million people in the States over 50 years of age, and 44 million of them are online.


Published 31 July, 2006 by Richard Maven

529 more posts from this author

Comments (1)


Marshall Dixon

Seems like a good approach by Monster to reach and interact with the growing number of older online users and consumers.

over 4 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.