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Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business. 

Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile

This infographic presents some of the key takeaways from that report.

Marketing attribution infographic

Graham Charlton

Published 30 November, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (2)

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Nick Stamoulis

Definitely agree about taking a holistic approach to attribution, especially with online. There are so many potential touch points that could be influencing your customers and measuring last click on its own doesn't take those into account.

almost 4 years ago

Panos Ladas

Panos Ladas, Digital Marketing Manager at Piece of Cake

So, what is the next step if someone wants to move further from the last click attribution model?

over 3 years ago

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