It's been another busy year on the Econsultancy blog. Thanks to our wonderful and highly intelligent readers, our traffic has grown YOY, making 2012 our best year ever. 

Here's a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views. 

The top spot goes to: 14 fantastic scrolling websites that tell a story

This post from Chris Lake was published in April, and has consistently picked up traffic since then. Chris's crafty tactic of adding lots of external links so that users come back and forth and clock up more page impressions has helped too ;)

The top 10 social media fails of 2012

An obvious one perhaps, but has worked well, helped by the fact that it was picked up by The Guardian after Susan Boyle's #Susanalbumparty hashtag fail. 

10 excellent examples of Facebook Brand Timelines

Can't fail with a headline like this, especially if the content can match it. 

EU cookie law: three approaches to compliance

As cookie law fear gripped e-commerce professionals, the posts we wrote on the topic were very popular, and attracted lots of comment. 

Four Seasons unveils $18m website

This was a fairly straightforward news pieces (back when we did news) so I assume people wanted to know what an $18m website looked like... 

16 creative 404 pages to inspire you to overhaul yours

People love those wacky 404 pages... 

20 simple ways to get more retweets on Twitter

Some useful tips for increasing the reach of your content on Twitter.

20 experiential web design trends for 2012

Lots of good ideas for useful website features here... 

Social TV app Zeebox adds 22,000 users during Dancing On Ice

Appearing on a Monday after the TV show, this was a big hit, though the 97% bounce rate indicated that people weren't looking for digital marketing insight. 

The BBC unveils its EU cookie law solution

A look at the BBC's response to the cookie law, comparing it to the approach taken by The Guardian and others. 

11 gorgeous examples of responsive design

Some excellent examples of websites using responsive design.

10 more mind-blowing mobile infographics

Linkbait? Perhaps, but some excellent infographics nonetheless. 

The ultimate social media image sizing cheat sheet

A valuable resource for social media marketers. 

Dear silly web: 20 things to banish in 2013

Postcode issues and cookie warnings are among the things we dislike.

How to make an infographic online: five essential free tools

As the title suggests, some useful resources for creating infographics. 

10 of the best social media campaigns from 2012

A nice round up from David Moth. Of course, not everyone agreed on the best campaigns. 

Anatomy of the perfect website: infographic

A useful round up of the essentials for a great website. 

11 ways to use Pinterest as a brand

Pinterest was a hot topic this year, and we looked for examples of how brands could best use the site. Look out for our best practice guide in the new year. 

17 luxury brands with poor web user experience

Some luxury brands haven't quite adapted to the web, any many favour flashy design over good UX. 

Six brands making good use of Pinterest, and two that aren't

A further look at how brands are using Pinterest. 

Econsultancy’s solution to EU e-Privacy Directive compliance

CEO Ashley Friedlein explains our response to the cookie law. 

20+ examples of EU cookie law 'compliance'

A look at the various ways retailers are handling the cookie law. 

10 examples of QR code madness

QR codes can be useful, when the campaign has been thought through. In the 10 examples here, it seems little thought has gone into the user experience. 

Six QR code campaigns that actually worked

An antidote to the previous post, showing how QR can be used creatively. 

13 deeply unfortunate online ad placements

When contextual targeting goes wrong... 

Graham Charlton

Published 18 December, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (4)


Jeremy Taylor

Interesting to see what content works. It's also slightly disappointing.

It looks like roughly half of these posts are "top 10" or "20 ways" or similar.

That kind of post could be written by anyone. You don't have to be much of an expert to throw together some bullet points! Sadly, there are very few examples of genuinely insightful thought pieces on the list.

Just because this type of content gets numbers, please keep up the high-quality posts that you produce. Don't go the way of Mashable with their lazy repetitive posts and constant streams of "cute cat videos".

Rant over.

over 5 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

@Jeremy - did you read the posts you refer to before making that comment?

Yes, we use lists, as they attract people and are very readable/ easy to digest. However, we don't just throw them together quickly.

Also, while these may be the most popular, this is just a fraction of the articles we've written this year.

over 5 years ago

Albie Attias

Albie Attias, Ecommerce Director at King of Servers Ltd

Nothing wrong with a well assembled list. They're popular for a reason - it saves time poor people the trouble of hunting and gathering the info from a range of disparate sources themselves. And in any case, plenty of insight and inspiration can be gleaned from looking at what others do well and not so well.

over 5 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Thanks Albie. Yes, we do try and do worthwhile lists, but we do plenty of non-list posts too. It's just that everyone loves a list.

Here's why:

over 5 years ago

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