By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality.

Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.

And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012.

Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are...

How social logins and sharing affect e-commerce (Monetate)

The ultimate social media image sizing cheat sheet (LunaMetrics)

Bounce rate demystified (KISSmetrics)

Toolbox of the SMB marketing cycle (Formstack)

Econsultancy reaches 100,000 Twitter followers

Social customer service (Bluewolf)

Portrait of a tablet shopper (Miva Merchant)

Moving travellers from look to book (Monetate)

What can we learn from Econsultancy? (Boom Online Marketing)

50% of consumers value a brand’s Facebook page more than its website (Lab42)

How marketers are measuring content (Pardot)

24 hours in the Google economy (WordStream)

Tech boom or bubble? (Kissmetrics)

The takeover of mobile internet: will it replace desktop use? (

Mobile (and tablet) commerce in the US (Statista)

David Moth

Published 19 December, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (10)

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Alan Partridge

Fact attack!

over 5 years ago



these are posters not info graphics.

over 5 years ago


Malcolm Gibb

I have to agree with dare I say it, MyLittlePony, these are indeed posters with thin factual data.

Just want to ask, how many Inforgraphics have you seen this year that really stood out that you can remember? The vast majority of Infographics are weak, factually incorrect, self promotional and above all lead to syndicating spam across multiple platforms including Infographic sites, Pinterest and blogs. I really hope the Infographic craze dies down in 2013, because there are other ways to do SEO a lot better. The worst Infographic I have seen (and this was yesterday) was "How to wear a suit". Enough said.

over 5 years ago



infographic overload this year....David where's number 14? haha

Really tired of seeing digital agency inforgaphic spam!

over 5 years ago

David Moth

David Moth, Managing Editor at Barclaycard

@Laura, oops! Cheers for pointing that out. Have added another one in!

over 5 years ago



Agree that good infographics take loads of data and present it in an easily understood way. These IG's are dumping a huge amount of text and figures and giving them different colours. I wouldn't know the accuracy of the figures coz I couldn't be bothered reading them.

over 5 years ago

Carl Duncker

Carl Duncker, Digital Marketing Consultant at Maverick Digital Media

These are great know how infographics for digital marketing. Does anyone know of a good infographic creator that doesnt need PSD knowledge?

Thanks, Carl Duncker

over 5 years ago


Ed Spangenberg

@Carl - You don't need Photoshop to create effective infographics, you need a good designer. I personally prefer Illustrator or it's flexibility and the fact that you could use your finished product for both online and print market. Another plus for building these out in Illustrator would be to bring pieces into Prezi which you bring some visual motion to these create graphics and leave more of an impact to your presentation.

@someoftheneysayors -Although I agree on some of the fact checking disputes, you could easily contrive such false data in any written article.

@David - thanks for putting this together. As I see it the infographic definitely will not go away in the near future. It is a true challenge to those whom have taken on the challenge of both creating a visual representation and the literal written word summarization of such content and have it be impactful. In no means an easy task.

over 5 years ago



I really like the "What can we learn from Econsultancy" graphic because it's essentially a sales pitch but told in an interesting way. Anyone who reads an infographic like this would have to be instantly impressed with the overwhelming facts that support the strength of EConsultancy's solutions.

The other great graphic is the "Econsultancy reached 100,000 followers." An infographic like this one shows that there is value in creating a fun infographic around a brand that doesn't have to hard sell a product or service. The key to infographics in my mind is finding a way to make them engaging without being too industry-specific or audience-specific. You have to make it a fun, universally-relevant graphic that leadds someone to take away even one nugget of information they didn't have about your business before you started.

about 5 years ago


Elina Clarck, Manager at Focus Pillss

I really like the "24 hours in the Google economy" of Wordstream.

over 4 years ago

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