A study by mobile firm Motorola has found that almost half of European internet users are watching TV on the web.

The study found that 45% of European broadband users are already watching TV online, with the flexibility of internet TV being the main attraction.

  • French internet users watch the most TV online – 59% are doing so. Italian and British viewers come second and third respectively.
  • 57% of respondents want the ability to go online via the TV set during a live broadcast.
  • 35%  viewers want the ability to pause, fast forward or rewind live broadcasts.

The study looked at the behaviour of 2,500 broadband users in the UK, France, Germany, Italy and Spain.

Graham Charlton

Published 4 May, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (2)


Mike Butcher

This will probably have a growing impact on multichannel TV over digital terrestrial and satellite.

almost 11 years ago



A great free quality website is TVonline. No download, install or invites needed :



about 10 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.