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This week shows the holiday spirit of a popular airline and a clothing line in our weekly showcase of The Dachis Group's Social Business Index. Our focus is on two well-known brands – Air France-KLM and H&M - as analyzed by Allison Squires at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Air France-KLM

Air France-KLM had a huge spike in social media largely due to a Holiday campaign where the airline decided to spread the joy of the holidays. The airline surprised a few passengers who have been very good this year with a business class upgrade.

Additionally, this Happy Holidays flight brought Santa Claus on flight to drum up cheer all throughout the flight. KLM posted a YouTube video of the Happy Holidays flight on their Facebook page, and it received almost 2,500 shares, over 15k likes and almost one-thousand comments.

KLM does a good job of showing passengers that they are important and this seasonal campaign is the perfect way to say “Thank you” during the holiday season.

H&M Hennes & Mauritz

This past week, it wasn’t a holiday sale that drew high engagement for H&M, but rather a half-naked soccer star. While David Beckham’s bodywear line available at H&M is popular among men in stores, Facebook posts about the bodywear are extremely popular on social and attract women who are more interested in the body than the clothing.

Most of the comments on the album are in different languages, or simply hearts and kisses, showing that using Beckham as the model was a great choice for the brand to draw in high engagement on branded channels. With his chiseled abs and sultry stare, Beckham makes his clothes line look good. Really good. Who knows, maybe buying David Beckham bodywear will hide the holiday pounds and makes any man look more like David Beckham.

Heather Taylor

Published 20 December, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

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