2013 is here and while the global economy has been a source for concern since the global Great Recession, many believe that tech and digital-heavy markets will continue to thrive in the coming year.
That's good news whether you're a digital marketer, developer, designer or entrepreneur, but the devil is always in the details and it's usually easier to capitalize on an opportunity if you can spot it early.
Hoping to predict those opportunities, at this time each year, industry participants, analysts and pundits weigh in on what the New Year will bring. From ecommerce and social to mobile and digital marketing, here are more than 300 predictions observers have made for 2013.
Digital Marketing In 2013: Predictions From 86 Industry Luminaries
Gayle Kesten, CMO.com
10 Tech Predictions For 2013: Apple TVs, Win 8 Flop And More
Eric Savitz, Forbes.com
Six tech predictions for 2013
Ian Douglas, The Telegraph
10 Tech Industry Predictions for 2013
Tim and Ben Bajarin, TIME
Tech predictions for 2013: Big Data, robots, 3D printing and 4G
John Kennedy, Silicon Republic
Mobile Tech Predictions for 2013: Warner’s Take
Warner Crocker, GottaBe Mobile
23 Tech Predictions for 2013
Brian Ries and Nina Strochlic, The Daily Beast
2013 Predictions: Smarter TV, 3D, Web 3.0 Disruption
Brian Deagon, Investor's Business Daily
8 Major Tech Predictions for 2013
Michael Fertik, Inc.
20 predictions for mobile in 2013: massive uncertainty
Benedict Evans, Forbes.com
Before the Ball Drops, Some 2013 Predictions for Tech
Barry Levine, CIO Today
ZDNet's tech predictions for 2013
Zack Whittaker, ZDNet
2013 Digital Marketing Trends: Brand Conversation To Commerce
Robert J. Ricci, Online Media Daily
Social Media Predictions for 2013
Erik Sass, The Social Graf
Predictions for B2B digital marketing in 2013
Ruth Stevens, Biznology
Social media: Five predictions for 2013
Daniel Terdiman, CNET
Tech Predictions for 2013
Chris Pirillo
2013 Predictions
PSFK
IDC Retail's Top 10 Predictions for 2013
IDC Retail
2013 Social Media Predictions for Facebook, Google+, Pinterest and more
Peter Heffring, CEO of Expion
Top mobile commerce predictions for 2013
Rimma Kats, Mobile Commerce Daily
2013 Predictions for Retail
David Dorf, Oracle
Where do you see the biggest opportunities in 2013? Be sure to post your predictions in the comments!
Reader comments (3)
Director of Client Solutions at Monetate
5:21PM on 2nd January 2013
new business idea: mix predictions with betting. If you make a prediction and you lose, you pay...but if you win...you win.
Founder & Director of Optimisation at PRWD
9:53AM on 3rd January 2013
Thanks for this comprehensive list of predictions Patricio. I'd like to add a few of our predictions for 2013 from the PRWD team - they are taken from this blog post which we published last month on here - http://econsultancy.com/uk/blog/11372-will-2013-be-the-year-of-conversion-optimisation
> More brands will realise that on-site conversion improvement is the way to build on a saturated acquisition strategy. If you haven’t read this before then here goes... “For every $92 spent acquiring customers, only $1 is spent converting them.” – Bryan Eisenberg, Conversion Conference London 2011
> Brands will invest in more expertise to drive their testing programmes. Although many companies have invested in conversion rate optimisation (CRO), few realise the full benefits due to low testing throughput or a lack of skills or insight on where to test
> More brands embarking on full redesign processes will truly adopt an agile, iterative, user-centered design approach and bring the voice of the customer in at the very start of the process. User research will be less of an afterthought when redesigning
> 2013 will be the year that CRO becomes a competitive advantage for companies
Managing Director at Rosemont Communications
2:29PM on 3rd January 2013
@ Paul I second your thinking that CRO will become important. More generally digital marketing activity will become increasingly consolidated, client search and social media budgets are merging and rightly so - there's massive overlap obviously.
I also think we need to stop thinking about mobile being a separate strategy. Marketing is still just marketing and we need to cater for all customers no matter what they use to access.
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