new business idea: mix predictions with betting. If you make a prediction and you lose, you pay...but if you win...you win.

Thanks for this comprehensive list of predictions Patricio. I'd like to add a few of our predictions for 2013 from the PRWD team - they are taken from this blog post which we published last month on here - http://econsultancy.com/uk/blog/11372-will-2013-be-the-year-of-conversion-optimisation

> More brands will realise that on-site conversion improvement is the way to build on a saturated acquisition strategy. If you haven’t read this before then here goes... “For every $92 spent acquiring customers, only $1 is spent converting them.” – Bryan Eisenberg, Conversion Conference London 2011

> Brands will invest in more expertise to drive their testing programmes. Although many companies have invested in conversion rate optimisation (CRO), few realise the full benefits due to low testing throughput or a lack of skills or insight on where to test

> More brands embarking on full redesign processes will truly adopt an agile, iterative, user-centered design approach and bring the voice of the customer in at the very start of the process. User research will be less of an afterthought when redesigning

> 2013 will be the year that CRO becomes a competitive advantage for companies

@ Paul I second your thinking that CRO will become important. More generally digital marketing activity will become increasingly consolidated, client search and social media budgets are merging and rightly so - there's massive overlap obviously.

I also think we need to stop thinking about mobile being a separate strategy. Marketing is still just marketing and we need to cater for all customers no matter what they use to access.