MySpace has announced the launch of branded video channels, having concluded deals with some big name content providers. The videos will be featured in a new section within MySpace Video.
Deals have been done with content owners including National Geographic, Reuters, IGN and The New York Times. The focus, for the moment at least, is on news and lifestyle content.
MySpace Video's branded channels will include video from the various content providers' archives, in addition to content exclusively created for the web.
The move follows the recent trend of online video sites partnering with more traditional media outlets, such as YouTube's deal to show BBC content.
The sheer audience reach offered by MySpace - around 65m monthly visitors - is a big draw for the media companies providing the content.
In addition, MySpace has taken steps to reassure them by attempting to prevent copyright infingement on its site, using Audible Magic video filtering technology, and recently introducing a 'Take Down, Stay Down' policy.