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The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to registered users.   

The document contains a summary of the discussion which covered the following areas:

-) Response rates, deliverability and unsubscribes

-) Customer data and integration

-) Fully managed service, ASP or in-house system?

The briefing also contains useful information about email marketing trends, the latest statistics and a section on useful white papers and reports (including our recently published Email Marketing Business Case and Request for Proposal templates). 

Attendees at our roundtable included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal & General, Prudential, Signet, Silverpop, and Time Magazine.

Linus Gregoriadis

Published 22 May, 2007 by Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.

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Comments (1)

Chris Byrne

Chris Byrne, CEO at Sensorpro.net

Linus

Well done on another excellent report from e-consultancy! I will be sure to recommend it.

Chris

about 9 years ago

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