Zlio, a French startup which lets users set up their own DIY shops, has suffered a blow, as e-commerce giant Amazon has stopped Zlio shopkeepers from listing its products.

Interestingly, this ban only applies to the US, and Zlio shopkeepers in Europe will still be able to list Amazon's products. Zlio users set up their own DIY shops and earn affiliate commission on the products they sell.

According to Zlio CEO Jeremie Berrebi:

"One week ago Amazon informed us that they no longer wished to have Zlio promote Amazon products in the US. For the past week we have endeavored to understand and get to the heart of their concerns – Amazon has remained inflexible."

Over the next month, Amazon products in Zlio shops will be replaced by alternatives, and Amazon has said that it will not pay affiliate commission on products, effective from one week ago.

This seems a strange move by Amazon, as you would imagine that Amazon would want its products sold in as many places as possible.

It has not given reasons for its decision, though there is some speculation that Amazon has taken this action as Zlio, which gets 50% of its sales through Amazon, competes directly with its own aStores service.

Further reading:
Zlio targets UK with DIY shop application

Graham Charlton

Published 22 May, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (4)


zlio user

This is too bad news for us the Zlio users. I guess this can push away a lot of shop owners away from Zlio. Only time will show if Zlio will survive.

about 11 years ago



Actually, I think it's the other way around, and Amazon have made a bad decision.
Believe it or not, I was contemplating launching a site like Zlio last year, but as always, never had the funds to employ the required programming experts. :-(

about 11 years ago



I am sure amazon must have it's reasons for stopping zlio from promoting it's products. Is it that too much proliferation of affiliate links leads to a situation wherein people make conscious efforts to start buying thru affiliates instead of directly since they get discounts elsewhere.
Vincent if you are really thinking of starting something on the lines of zlio you should check us out and get in touch with us.

almost 11 years ago


Sai cola


I think vincent you should take advice of chandra

over 8 years ago

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