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WebAds, the Holland-based European internet advertising network, has opened a UK office in London.
The company has launched a new, localised website at webads.co.uk, and appointed a management team at premises in Clerkenwell to service advertisers and publishers in Britain and around Europe.
"We have put in place an experienced managerial team to oversee things from London and look forward to the UK being a major part of our overall success," said international sales director Daan Onland.
"By opening in the UK we can immediately offer UK-based agencies and their clients access to some of the best online properties across Europe from one convenient local point of contact."
Currently in its tenth year of operation, WebAds was founded in Amsterdam and claims to have built an ad network of over 100 sites. Its clients include BT, easyJet, Colgate and Coca-Cola.
By entering the UK's online ad network space, it will be targeting a market that our research indicates doubled last year to £120m.