{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

The Federal Trade Commission (FTC) has opened an antitrust probe into Google's recent acquisition of DoubleClick, according to The New York Times.

A source told the NYT that a preliminary investigation has been launched into the deal, in which Google paid $3.1bn for the ad company.

Microsoft, which was beaten to the acquisition by Google, expressed concerns that the deal makes the online ad market less competitive, while WPP's Martin Sorrell was concerned about giving Google access to clients' data.

Meanwhile, consumer privacy groups, led by the Electronic Frontier Foundation, have opposed the deal, amid concerns about the huge amount of personal data held by the two companies.

As privacy issues are not normally the focus of antitrust cases, it is believed that the investigation will look at whether the deal will give Google a monopoly over online advertising.

The FTC will decide whether to extend its investigation in the next few weeks, while Google says it is confident that the deal will stand up to scrutiny.

Further reading:
How does the Google-DoubleClick deal affect you?

Graham Charlton

Published 29 May, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.