The Newspaper Association of America is reporting that newspaper sites have seen their ad revenues increase for the 12th quarter in a row.

Online ad revenues for US newspaper sites totalled $750m (£380m) for Q1 2007, an increase of 22.3% on the same period in 2006. In the same period, print ad spending fell by 6.4%.

We reported recently that US newspaper websites have experienced strong growth so far this year, with 59m people a month visiting US newspaper sites in the first quarter of 2007 - up 5.3% on 2006.

Newspaper website audiences are valuable for advertisers -  88.1% have made a purchase online in the last six months, compared with 78.9% for the overall web audience.

While online ad revenues are on the rise, this is still not enough to compensate for the drop in print ad revenues. Newspapers took a total of $10.6bn (£5.3bn) in ad revenue for Q1, a drop of 4.8% on Q1 2006.

Further reading:
Online ad spend overtakes newspapers

Graham Charlton

Published 30 May, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.