has launched Ask3D, a revamp of its search engine, which delivers results from a range of media types, as well as offering a new method of navigation. 

The makeover for comes soon after Google introduced its Universal Search, which also displays a variety of media types in its search results - the example below returns video and images results. search results

Unlike Google's Universal Search, Ask segregates results into different content types, so image and video results are all shown together rather than mixed in with other results like Google.

The search results are split into three columns, hence the name Ask3D - the left hand column displays Ask's Zoom Related search, which suggests related queries to help users refine their searches.

The middle column shows the search results, with a binoculars feature which previews the web page and gives you information on load time, and whether the site has pop-ups or is Flash-based.

The right hand column displays video, images, music, recent related news and other media types.

Ask has been busy marketing itself recently, with a guerilla style campaign to encourage users to try a new search engine, as well as championing its algorithm.

The company plans further improvements to its search engine, to make the results more comprehensive.

Ask has a 5% share of the search engine market in the UK, according to Hitwise stats, and a similar share of the US market.

Graham Charlton

Published 5 June, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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