Webloyalty, a US company which provides online discount and rewards schemes, has moved to the UK and signed its first UK client, Interflora.

With the deal, Interflora's customers can opt into Webloyalty’s Shopper Discounts and Rewards scheme, which offers cashback discounts of up to 40% off online purchases.

Members can obtain discounts from other online retailers, including M&S, John Lewis, Asda and Tesco.

E-commerce partners like Interflora benefit from the scheme, as they are paid by Webloyalty for every customer that joins the reward programme. They may also benefit from a boost in site visits, as consumers are encouraged to visit sites to use their online discount vouchers.

After making a purchase at one of Webloyalty's e-commerce partners, customers will see a Webloyalty offer of a discount off their next purchase at the site, as well as free access to a range of discounts and services for 30 days.

After a month, providing the customer hasn't cancelled, they are then charged monthly for access to their benefit package - the charge in the US is $10/month.

Founded in 1999, Webloyalty says it has over 2m subscribers in the US and partnerships with more than 140 online businesses.

Further reading:
Couponstar teams up with iPoints for voucher campaigns

Graham Charlton

Published 13 June, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (2)



It is highly misleading and the membership fee is not clearly mentioned. I was stunned when I received my bank statement and £8 had been taken out. There needs to be a very clear statement of what is being opted into and the £8 fee is not made clear enough. I have cancelled and will be making a formal complaint to Interflora. There are many other disgruntled customers too just click and see http://www.geometricrate.com/blog/general/discussion/httpshopperdiscountsandrewardscouk-warning/

about 11 years ago



Please remove this press release off your website. So many people have been misled, do not encourage unethical money making schemes.
Thank you.

almost 11 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.