Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
Innovators of the in-store customer experience
Which retailers have upped their game, or continued to stand out for in-store customer experience? Here are a few examples of the retailers leading the way, and what we might learn from them.
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon.
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.
Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts.
Spotlight on… Voice
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
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