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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

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Innovators of the in-store customer experience

Which retailers have upped their game, or continued to stand out for in-store customer experience? Here are a few examples of the retailers leading the way, and what we might learn from them.

experiential marketing

Four trends driving experiential marketing in 2019

Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.

Are pharma marketers targeting the wrong people?

Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts.

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