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Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.
From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.
The deal – Apple’s first with a social networking site – gives the manufacturer access to a huge base of music listeners.
According to the FT, the deal will initially cover the two countries, but could be extended elsewhere if it proves a success.
The move follows the recent launch of Facebook’s widget platform, offering retailers an opportunity to generate sales.