Welovelocal is a recently-launched local listings directory that serves the London area at the moment, but plans to expand the service to the rest of the UK.


The concept behind the site is not entirely new, but welovelocal has done a very good job in creating it. It looks good and works very well, with simple navigation.

The results are displayed clearly, without some of the clutter that you get with Yell. Photos and links to websites are provided where possible, as well as a list of similar business, which can be useful.

welovelocal search

Unlike Yell, welovelocal has added a social element, and allows users to review the businesses listed. Businesses can also respond to reviews - they are notified when a review has been left and they can respond to comments.

Businesses can also customise their own listings free of charge, adding as much information as they want.

In addition, you can connect with other users through the site's Locals feature. It shows you users who live in your area or have used and reviewed the same bars and restaurants as you.

There is also a widget for welovelocal, so you can display your reviews on your Facebook profile page.

The site was created by eMomentum, a privately funded internet company based in London.

Local listings is a crowded market, and welovelocal will be competing against Yell, which has been improving its website over the last year. However, it has created a very good listings site, and the social network element will give it something different to its competitors.

Graham Charlton

Published 18 June, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (1)



I find welovelocal.com really useful. It's good to be able to check out the places your friends really rate, much better to chose a restaurant based on a recommendation you trust rather than through reviews from randoms!

about 11 years ago

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