A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.

Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.

When a passer-by sends a message to the code after seeing the message on a wearer's chest, a text alert service responds with further information.

Shirts can be designed at the reactee.com website, which allows customers to pick colours, slogans and trigger keywords.

Tom Martin, a marketer with Louisiana-based Zehnder Communications, used the service to promote a New Orleans community campaign, TypeNO+.

"We were talking about ways to both promote the site and create a bit of consumer-generated content and I stumbled across this cool T-shirt idea," Martin wrote. "Go buy the shirt and wear it around town."

Shel Holtz of marketing firm Crayon used a Reactee to promote his social media podcast to conference delegates.

The service has been developed by TextMarks, which lets customers package content as mobile text alerts.

Avatar-blank-50x50

Published 18 June, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.