Online PR firm webitpr has devised a 'social media news release' - a press release specifically designed for the internet.

The webitpr release claims to be the first of its kind to be released in the UK, and was inspired by a template produced by last year by Todd Defren at US PR firm SHIFT Communications.

Stephen Davies, who maintains an excellent online PR blog, is the subject of the release - he has joined webitpr.

So what is it? Unlike normal press releases, the social media news release uses a range of media to get the message across. In the webitpr release, video and audio is used, and journalists are also provided with a range of images.

The release is also interactive - it has a section for people to leave comments, which can be turned on or off.

In addition, a range of related links are provided with the release - these include blog trackbacks and other media coverage of the news release, as well as links to bookmarking sites such as Digg and Reddit..

All in all, pretty useful...

Graham Charlton

Published 25 June, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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