Increasing online spend helped the UK ad market grow 3% to £4.2bn in the first quarter, the highest Q1 increase since 2005, according to new Advertising Association (AA) figures.

Only the outdoor, cinema, and internet sectors saw an increase in spending, with the web ad market growing 42% from the first quarter of 2006.

Print and broadcast media ad revenues declined, according to the AA figures, with regional press and business magazines seeing the biggest drop. They fell by 3.8% and 6.6% respectively, while total press advertising was down 3.3% to just under £1.6bn.

Meanwhile, TV ad revenue dropped 0.8% to £962m and radio ad revenue fell 1.8% to £127m.

The report said the online ad market was worth £2.01bn last year, when internet ad spend surpassed that on national newspaper advertising for the first time.

Further reading:
UK web users attract most ad spend - IAB
US online ad spend jumps 35%

Graham Charlton

Published 26 June, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.