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Facebook’s rapid rise in popularity among UK web users continued in May, according to measurement group comScore.

The figures show the social network had 4.8m visitors, 30% up from April and 2123% from May last year. It was the site's third consecutive month of 30%+ gains, comScore said.

Google maintained its position as the UK’s most-visited web property, attracting almost 28m visitors – 89% of UK web users of 15 or older. Second-placed Microsoft had 27.4m visitors, a reach of 87%.

comScore also said sites’ rankings had been affected by various seasonal factors:

  • Travel planning for May’s bank holidays saw holiday sites making strong gains, including Priceline.com (up 17% from April to 3m visitors); First Choice Holidays (16% to 2.8m); EasyGroup (15% to 3.6m) and TUI Group (13% to 4.3m).
  • The Weather Channel was the UK’s fastest growing property, up 36% to 2.4m UK visitors.
  • The new series of Big Brother saw Channel 4’s visitors increase by 31% to 4.4m.
  • The launch of Kate Moss’ fashion line helped Arcadia Group increase its visitors by 17% to 2.7m.
  • Seasonal shopping drove traffic to shopping comparison group Ciao Sites, Karstadt-Quelle, Marks & Spencer and Play.com.

comScore added that the Guardian’s redesign helped it record a 14% visitor rise in May, while BSkyB and Bebo also experienced the strongest growth.

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Published 27 June, 2007 by Richard Maven

529 more posts from this author

Comments (1)

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Chris Claydon

There is now a new application on facebook which allows you to create questionnaires, surveys, polls, votes and petitions, answer them and invite your friends to answer them. You can display your answers to a questionnaire on your profile so people can get to know you better. We just launched it a couple of days ago, the questionnaires are up and running, polls votes and petitions will arrive in the next couple of days. In a few weeks time we hope to add commercial surveys where users get paid via paypal to answer surveys, but currently its all completely free, and you can view everyones answers to your surveys! We are adding more features all the time - it will soon be very powerful indeed. We are also willing to consider adding any feature you require on request!

Check it out:
http://apps.facebook.com/questionnaires

Best wishes,
Chris

about 9 years ago

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