{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Alarm bells will be ringing at MySpace UK after the News Corp-owned site posted a 300,000 drop in visitors last month, according to new stats from Nielsen//NetRatings.

The month saw MySpace’s unique visitors from Britain falling from 6.8m to 6.5m in May – only the second monthly drop it has experienced since November 2005.

With Facebook in the ascendancy, has MySpace finally jumped the shark?

The social network still remains by far the most popular in the UK, but the figures indicate rival Facebook’s audience has grown 19 times faster over the last six months.

If May's trend was to continue until September, according to Nielsen//NetRatings analyst Alex Burmaster, both Bebo and Facebook would catch up with MySpace.

MySpace (6.5m) still has many more unique visitors from the UK than Facebook (3.2m) and Bebo (4m), according to the figures.

However, growing competition globally has caught the attention of News Corp boss Rupert Murdoch.

Asked by the Wall Street Journal earlier this month whether newspaper readers were leaving for MySpace, he said:

"I wish they were. They're all going to Facebook at the moment."

comScore figures released last week show Facebook has increased its UK visitor base by over 2,000% in the last year.

Nielsen//NetRatings said the site now has a greater percentage reach in the UK than the US (10% of the UK internet population compared to 9% in the States). It added:

  • MySpace is far more dominant in the US than the UK – having four times the visitors of Facebook stateside, compared to twice the number of visitors in the UK.
  • Bebo’s success is very much UK-based – it is visited by 12% of Britons online compared to just 1% of the US online population.

Further bad news for MySpace is that it seems to be well behind its two rivals on user engagement.

The average visitor to Bebo, the figures show, spends just over an hour and a half on the site – almost ten more minutes than the average ‘Facebooker’ and almost a whole hour more than the average MySpacer’.

They also reveal a large amount of ‘audience sharing’ between the three sites, as well as pointing to a lower level of loyalty among their users…

  • 444,000 Britons online visited MySpace, Bebo and Facebook in May 2007.
  • 53% of Facebook’s UK visitors also visited MySpace, as did 43% of Bebo’s visitors.
  • 26% of UK MySpace visitors also visited Bebo; 26% also visited Facebook.
  • 16% of UK Bebo visitors also visited Facebook; 43% also visited MySpace.

Published 29 June, 2007 by Richard Maven

529 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.