Blog

The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

subscription_model

Is a subscription model right for every brand?

Does every product work as a subscription service? What makes a subscription service worth paying for, and what can you do to make a subscription service attractive to consumers?

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Spotlight on… Data and Privacy

Let’s play “Cookie Data’s Illegal”: Your move

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.

It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”

Explore our research

Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

Seeking training for you or your company?

Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.