Zlio, the French startup which let its users set up DIY online shops, has announced that it has received $4m (£2m) in funding from Mangrove Capital Partners.

Users of Zlio can personalise and stock their shops from a choice of around 3m items. Affiliate commission is then earned on every sale referred from a Zlio shop.

Zlio launched in September 2006 by Jeremie Berrebi, ex founder of Net2one. It is currently operational in both the US and France, though Jeremie says that Zlio will launch a UK version this month.

Zlio is now attracting more than 2.5m unique users monthly, and its users have now created 100,000 shops, with many shopkeepers earning $750 (£372) per month on commission.

According to Mark Tluszcz of Mangrove Capital Partners:

"What Zlio is doing is reminiscent of the Tupperware phenomenon. By engaging with the individual, Zlio is bringing a social component to e-commerce, which I believe will help create the most important online sales force ever seen”

Zlio shopkeepers can choose goods from a range of online retailers, including Amazon and Buy.com, though Amazon recently prevented Zlio users from selling its products in the US.

Further reading:
Zlio targets UK with DIY shop application

Graham Charlton

Published 10 July, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (1)


How To Start An Online Store

We've been covering Zlio in the WikiHow article, How To Start an Online Store. This funding is significant for Zlio in several ways, perhaps most significantly in that now they will be able to ramp up their investment in what appears to be a great approach for helping folks to start theri own online store.

almost 11 years ago

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