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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

Voice in 2020 is (still) not about search

Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology
Digital transformation graphic depicting a plant growing onto a tablet screen

The role for marketing in business transformation and the ‘customer backwards’ approach

The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]

Spotlight on… Data and Privacy

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