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Virgin Atlantic is preparing to launch an in-flight text messaging service which will allow passengers to have their questions answered at 35,000 feet.

Passengers can text questions from their seat-back TV screens to a land-based answering service which promises to answer them within minutes.

The Richard Branson-owned airline says users can ask questions on any topic they like.

"It's a great way to ask for a recommended bar in New York, what's the best way to get over jet-lag, or what's the best way to chat up the cabin crew," a Virgin spokeswoman told Reuters.

The service’s launch comes as airlines are attempting to increase non-ticket sales.

However, sending text messages from mobile phones is still prohibited due to interference issues.


Published 9 August, 2006 by Richard Maven

529 more posts from this author

Comments (1)


ilana fox, Communities and UGC Editor at Associated Northcliffe Digital

So what they're proposing is a Virgin-style AQA, with a geek or two connected to Google on the ground? Innovative. And it is bloody expensive to send text messages from Virgin planes, too.

I'd rather use a guidebook.

over 10 years ago

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