{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Online ad firm ValueClick is to buy US company MeziMedia, which operates shopping comparison sites, for a price that may eventually reach $352m (£172m).

The eventual value of the deal will depend on whether performance targets are met by 2009, with $100m (£49m) to be paid upfront in cash.

Founded in 2001, MeziMedia employs around 160 staff worldwide, is headquartered in LA and has offices in China and Japan. The company generated revenues of around $40m (£20m) last year.

Its portfolio includes Smarter.com and CouponMountain.com, as well as sites in Spain, Germany, France and the UK.

The deal will give ValueClick a boost in the US, as well as a presence in China, where MeziMedia operates shopping comparison and coupon sites.

ValueClick has been talked up as an acquisition target itself, especially after the recent consolidation frenzy that has seen DoubleClick, 24/7 RealMedia and others snapped up.

Graham Charlton

Published 17 July, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.