Cashback shopping website GreasyPalm says it has delivered £5m in cash rebates for its users since it launched in 2003.

Users of GreasyPalm earn cash rewards on the purchases they make through the scheme's 850 participating retailers, including Marks & Spencer, Tesco, and Lloyds TSB.

GreasyPalm receives a CPA commission for every purchase made by its members - half of which is shared with customers. They receive a cheque once they have earned £25 or more.

The scheme is free to join, and the site has around 750,000 registered members.

Retailers benefit from the traffic that GreasyPalm sends to their sites - the cash rewards provide users with a strong incentive to make a purchase, and the company's research suggests that  loyalty websites are delivering valuable traffic to online retailers.

The research claims earnings per click increased by over 300% for Comet while average order values went up 30%.

iPoints also operates an online rewards schemes in the UK, though it offers points and discounts rather than cashback.

Graham Charlton

Published 18 July, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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