Blog

The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

language diversity and open rates square

The killer metric for email subject lines that ‘experts’ don’t understand

Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.

In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence our industry’s current obsession with applying KPIs to every single thing that we do.

Briefings

Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

Spotlight on… Data and Privacy

Explore our research

Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

Seeking training for you or your company?

Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.