Whole Foods Market boss John Mackey has apologised for the renegade online PR campaign he conducted to boost his company’s image on financial messageboards.

In a statement, Mackey asked for shareholders’ forgiveness over his anonymous postings, which were uncovered last week and are now being investigated by the US Securities and Exchange Commission:

"I sincerely apologize to all Whole Foods Market stakeholders for my error in judgment in anonymously participating on online financial message boards. I am very sorry and I ask our stakeholders to please forgive me."

All in all, it doesn’t look good for the businessman.

Whole Foods’ purchase of rival Wild Oats – whose management Mackey criticised in his postings - is currently being challenged by the US Federal Trade Commission.

His words also contrast with an earlier statement in which he said he wrote the postings because he “had fun doing it”.

Corporate governance expert Nell Minow of the Corporate Library told Reuters that Mackey was guilty of “monumental poor judgment”:

“When you are the CEO of a public company you no longer have the luxury of communicating in any way you like about what's going on at your company.”

Whole Foods, which recently opened a huge organic food shop in Kensington, said it had launched an internal investigation into the controversy.


Published 18 July, 2007 by Richard Maven

529 more posts from this author

You might be interested in

Comments (2)




This is my friend's private invitation link. This link contains an awesome video information about the new free
traffic sourse that allows you to make money in just 58 minutes.. I'm sure that It will be very useful for
everybody. Of caurse I never tell my friend's and mine profitable secrets, but only for the inhabitants of this
excellent forum i did such a present)

so, I wish you luck and great opportunities with my little revelation)
see you in my next posts

p.s. my and my friend from France)

over 7 years ago



MA Consulting We offer high quality legal consulting related to incorporation of entities of any forms of ownership, including LLP, JSC, etc. in Almaty City. We will provide legal assistance in incorporation of entities with a foreign interest.

over 5 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.